Become a Full Stack Digital Marketer & Web Designer
To equip students with practical skills to build professional websites, rank them on search engines, and execute profitable digital marketing campaigns.
Skills You'll Master:
The Complete Learning Journey
A structured approach to mastering digital marketing and web design.
Part 1: WordPress Mastery
Building the AssetStudents will learn to build fast, secure, and mobile-responsive websites from scratch without writing code.
The Fundamentals of Web Design
Understanding the infrastructure of the internet and setting up a professional workspace.
Web Basics
- Domain Names: TLDs, Registrars, DNS records
- Hosting: Shared vs VPS vs Cloud
- SSL Certificates: HTTPS for security & SEO
The Installation
- cPanel/DirectAdmin Tour
- Installing WordPress (Manual vs Softaculous)
- Local Development with LocalWP
Dashboard & Configuration
- Permalinks for SEO
- Users & Roles Management
- Posts vs Pages
Design, Themes & Page Builders
Moving beyond default templates to create custom, branded designs.
Themes & Customization
- Parent vs Child Themes
- Choosing Lightweight Themes (Astra, GeneratePress)
- Global Styles & Branding
Mastering Elementor
- Sections, Columns & Widgets
- The Box Model: Margins vs Padding
- Responsive Design
- Headers & Footers
Essential Plugin Stack
- Performance: WP Rocket/LiteSpeed
- Forms: WPForms/Fluent Forms
- Backups: UpdraftPlus
E-Commerce & Advanced Functionality
Transforming a brochure site into a fully functional online store.
WooCommerce Setup
- Store Configuration
- Product Types: Simple, Variable, Digital
- Store Management
Payments & Shipping
- Payment Gateways (Stripe, PayPal, Paystack)
- Shipping Zones & Methods
- Tax Configuration
Advanced Functionality
- Custom Post Types with ACF
- Security Hardening
- Two-Factor Authentication
Part 2: Search Engine Optimization (SEO)
Optimizing the AssetStudents will learn how to drive free, organic traffic from Google to their websites.
SEO Fundamentals & Keyword Research
Understanding how search engines 'think' and finding what users are searching for.
How Google Works
- Crawling, Indexing & Ranking
- SERP Features
- Algorithm Updates
Keyword Research Strategy
- Search Intent Types
- Volume vs Keyword Difficulty
- Long-Tail Keywords
- Google Keyword Planner & Ubersuggest
On-Page & Technical SEO
Optimizing the actual website code and content structure.
On-Page Optimization
- Title Tags & Meta Descriptions
- Header Hierarchy (H1, H2, H3)
- Image SEO & Alt Text
- Internal Linking
Technical SEO
- XML Sitemaps
- Robots.txt
- Core Web Vitals (LCP, FID, CLS)
- 301 Redirects & 404 Fixes
SEO Plugins
- RankMath Setup
- Yoast Configuration
- Schema Markup
Off-Page & Local SEO
Building authority and reputation off the website.
Link Building
- Domain Authority (DA) vs Page Authority
- Guest Blogging
- Broken Link Building
- Disavowing Toxic Links
Local SEO (Google Maps)
- Google Business Profile Optimization
- NAP Consistency
- Citations & Directories
Part 3: Digital Marketing & Analytics
Promoting the AssetStudents will learn to market their assets and measure success using data.
Content Marketing & AI
Creating content that ranks and converts.
Content Strategy
- Pillar-Cluster Model
- Evergreen vs Trending Content
- Content Calendar
Copywriting Basics
- Headlines & Power Words
- AIDA Framework
- Call-to-Action Writing
AI for Marketers
- ChatGPT/Claude for Content
- AI-Generated Outlines
- Human Touch & Accuracy
Social Media & Email Marketing
Building a community and nurturing leads.
Social Media Marketing
- Platform Selection (B2B vs B2C)
- Content Calendar & Scheduling
- Buffer/Meta Business Suite
Email Marketing
- List Building & Lead Magnets
- Segmentation Strategies
- Welcome Sequence Automation
Analytics & Reporting
Proving ROI to clients or employers.
Google Analytics 4 (GA4)
- Setup & Configuration
- Key Metrics: Users, Sessions, Engagement
- Traffic Acquisition Analysis
Google Search Console
- Performance Reports
- URL Inspection
- Indexing Issues
Reporting
- Looker Studio Dashboards
- Data Interpretation
- Business Decision Making
The 'Client Simulator'
Students are assigned a fictional niche (e.g., 'Dental Clinic in [City]'). They must build a complete digital presence.
Requirements:
- Build a 5-page WordPress site (Home, About, Services, Blog, Contact)
- Optimize all pages for green SEO scores, site speed under 2 seconds
- Write 2 blog posts and create a 1-month social media calendar
- Setup GA4 and Google Search Console
- 10-minute presentation explaining their strategy
Ready to Launch Your Digital Career?
Spaces are limited. Apply today and get FREE GenAI Certification!
Duration: 12-16 Weeks
Bonus: FREE Google GenAI Leader Exam
